What is Halaal Tourism?
Halaal Tourism or in other words Islamic tourism is the tourism service market meeting the travels under the same conditions of the Muslims who fully regulate their lives according to the Islamic requirement. All Muslims who want to live up to Islamic requirements have the right to make holiday according to Islamic requirements. People go on holiday to relax, have fun and get rid of work stress and above all, to find peace. Think of a Muslim family on holiday in a normal facility. How can an uncomfortable holiday in a facility where non-Halaal foods are served with the smell of alcohol and the people who don’t live up to Islamic conditions float around with their weird looks to the holidaymakers because of their clothing meet the holiday purposes of our Muslim brothers & sisters? Just because of these reasons, a short time ago Halaal tourism has started all over the world.
Development of Halaal Tourism
There are 2 billion Muslims in the world and Muslim population grows with an increase of 1,84% every year and people either become or born Muslim. According to these data, one out of every three people will be Muslim in 2025. 25% of the Muslim population, in other words about 500 million, regulate their lives according to the Islamic requirements, so these people want to perform their travels, the facilities they will go and the services they will get in accordance with the Islamic conditions. The formation which has started ten years ago, preferred by the Muslims who want to perform their travels and holidays according to Islamic conditions and organization of which is only made by the enterprises such as agent, accommodation, transportation etc. to serve this profile… is called Halaal Tourism, whereas this formation’s share in the sector is called Halaal tourism market. Tourism expenses of Muslims for the year 2011 (Hajj-Umrah excluded) have been 12,3% of the tourism sector around the world. By 2020, the tourist arrivals are expected to increase by 3.3% each year in the world tourism. On the other hand, the increase in the Muslim tourist market is expected to be 4.79% per year, according to these data, 13.4% of the tourism revenues will be met by the Muslim market.
Why Halaal Tourism
Islamic tourism’s growth potential is increasingly recognised worldwide. It represents the largest and most lucrative untapped niche market in global tourism – the Muslim travellers. Traditionally, Islamic tourism means religious travel such as Hajj and Umrah pilgrimage. Over the years, this term has expanded to include Muslims who travel for the purpose of business and leisure. This new development in the world of Islamic tourism has given rise to the need for industry players which include restaurants, airlines, hotels and tour operators to adjust their products and services so as to cater to the needs of this growing market segment. With a market potential of more than 50 Muslim countries and no less than 1.6 billion Muslims, tremendous opportunities await those who are willing to meet the demands for Muslim-friendly tourism products and services.